Brand Loyalty

Milind Bharvirkar, a veteran gaming executive and the visionary behind GO4Gold, a platform for sponsor-driven skill-based tournaments, is passionate about connecting brands with gamers. An avid reader of business literature, Bharvirkar finds particular inspiration in Rajat Paharia’s book, “Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification.” Building Loyalty Through […]

In today’s competitive landscape, simply offering a good product or service isn’t enough. Customers crave connection and recognition. They want to be part of something bigger, a community built around shared experiences and a genuine brand connection. This is where the powerful duo of community building and gamification comes into play. The Heart of the