Every marketing team’s goal is to acquire new customers, grow that customer’s lifetime value (LTV) and convert them into brand advocates who can influence their network to become new customers. But today’s constantly-connected world of digital, social and mobile has changed the way customers behave— and, consequently, how brands need to speak to their customers and […]
It’s All About Engagement in the Next Era of Marketing Read More »
What is digital signage? Digital signage refers to the use of electronic displays, such as LCD or LED screens, to show information or advertisements. In the future, it is likely that digital signage will continue to grow in popularity and become more widespread, as it offers a number of benefits over traditional forms of signage.
Milind Bharvirkar, a veteran gaming executive and the visionary behind GO4Gold, a platform for sponsor-driven skill-based tournaments, is passionate about connecting brands with gamers. An avid reader of business literature, Bharvirkar finds particular inspiration in Rajat Paharia’s book, “Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification.” Building Loyalty Through
Gamification and Loyalty 3.0: How GO4Gold Leverages Data and Play Read More »
In today’s competitive landscape, simply offering a good product or service isn’t enough. Customers crave connection and recognition. They want to be part of something bigger, a community built around shared experiences and a genuine brand connection. This is where the powerful duo of community building and gamification comes into play. The Heart of the
The Power of Community: Building Brand Loyalty Through Gamification Read More »
How to leverage video games to drive better results As the marketing field moves away from clicks and impressions and progressively towards comprehensive engagement metrics, gamification provides a solution. Through rewards, points, leaderboard and challenges, businesses can capture consumers for longer sessions and return engagements. But what value does this marketing approach hold for a
Gamification for Small Businesses Read More »
Welcome to the new frontier of marketing, folks! Gone are the days of shouting at customers through mass media and hoping something sticks. Today’s savvy consumers crave engagement, a two-way street that builds genuine relationships and fosters loyalty. As the CEO of GO4 Gold, a company built on the power of gamified engagement, I’m here
The Engagement Era: Why Gamification is the Future of Marketing Read More »
GO4 Gold is excited to attend the Experiential Marketing Summit 2023 in Las Vegas, where we’ll showcase our innovative event gamification platform. Our goal is to demonstrate the value of gamification in marketing and connect with potential partners who share our vision for creating engaging experiences. As a leading platform operated by Replay Esports, GO4
You know what it feels like to get the “rush” that comes after an exciting experience or awe-inspiring moment. You feel aroused and moved, thrilled and awakened. The rush is real. It’s not just a figure of speech. It’s a chemical release within our body, a flow of internal signals that passes through us and
The Dopamine Effect in Marketing: Why You Need to Make Customers Feel Good Read More »
In the age of social media, many marketing executives rate their consumer engagement based on the number of likes, comments, and shares they acquire. But, this is a short-sighted goal and strategy. We aren’t living in just the age of social media. We are living in a multifaceted age of digital media that has unique
How to Create Audience Engagement Beyond the Likes, Comments, and Shares Read More »
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